Social bookmarking is a trend that is beginning to gain popularity with a lot of internet users. They usually use social bookmarking to bookmark their favorite web pages, or save their ‘favorites’ on their computer. This allows people to categorize the websites that they intend to store and add bookmark links to them which can lead back to your own web page. Social bookmarking also allows people to get the information that the web users want, and it gives the online community members a way of finding answers to their query.
Basically, social bookmarking allows its members to add page links as bookmarks. This is very helpful since users can categorize their links and personalize it by adding their own commentaries, allowing other people to make their own comments as well since those bookmarks will be available to them as well.
Social bookmarking can be extremely beneficial, especially to your own online business, since the amount of traffic that this phenomenon is able to generate is viral, which what makes it such an influence on any online business. Your bookmarks will have already been categorized according to your tags, and the people who are searching for similar tags or keywords will click on to your bookmark link, generating the traffic you need to your website. Bookmarking will increase your sites traffic by a margin, and at the same time, boost your ranking in search engines as well.
Since a lot of traffic will be generated by your sites bookmarking, your search engine ranking will increase dramatically, especially if you are able to establish certain links that are very popular to a lot of users. It will also help if you are able to associate your site to certain high-ranking social bookmarking sites since their incoming links will improve your site’s page rank faster.
Another reason as to why social bookmarking can benefit your online business is the fact that social bookmarking services are free, which means that anyone can use their services for their needs at their convenience. This will already spell profit for any online business since there is no money spent on spreading your website information, which becomes effortless if you are able to take advantage of social bookmarking, giving your website more exposure for little to no cost.
With social bookmarking, you can bookmark as many websites as you want regardless of what they may be, just as long as they follow the ‘terms of service’ of the bookmarking service that you have availed of. Social bookmarking also does not limit the targeted keywords that you can bookmark your websites or webpages to. Just make sure that the keywords that you choose will help you find the bookmark that you tagged it.
Social bookmarking is also very convenient since you have the ability to access your bookmarks from anywhere, as long as it has an internet connection. Since the web pages that you have bookmarked are in the net, there is no need to carry around your personal computer, which is what makes social bookmarking very beneficial to any online business.
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You’ve probably heard the buzz about social media marketing (SMM). One of the components of SMM is social bookmarking. With the right advice and the right strategy, you can use social bookmarking to boost links to your company site and increase your site’s relevance for the keywords that pertain to your business.
The Opportunities in Social Bookmarking
Inbound links to your website are tremendously important to your search engine ranking. In fact, most search engine marketing experts believe that Google’s ranking algorithm is weighted far more heavily towards links than it is to keywords.
SMM offers many ways to generate these links for little or no cost – articles, social media sites and blogs are just a few examples. Social bookmarking is another.
With bookmarking, you save bookmarks to blog posts, articles and web pages (including your own). You tag them with a “keyword” of your own choosing (preferably related to your business). You can then add a “tag cloud” to your website. The tag cloud contains the tags you have created and directs users to the bookmarks you have saved for that tag.
What is the benefit for your business? Each bookmark links to your website or blog. With tag clouds, each keyword appears on your site, increasing the site’s relevance. Between the bookmarking site and the tag cloud on your website, you have a really great cross-promotional tool that opens up myriad opportunities for people to find you.
Consider the website of a Toronto marketing firm. They have a tag cloud with words like Toronto, search marketing, social media, blogging and so on. Each time someone visits their site, that person can click a tag and find the company’s bookmarks. They can then share those bookmarks with other users, which will point those users back to the marketing firm’s site.
Going in the other direction, people searching a bookmarking site may find the marketing firm’s bookmarks. Seeing that the company has posted some interesting and valuable articles on online marketing, they decide to visit the company’s site and add it to their social bookmarking network.
The Challenges of Social Bookmarking for Businesses
Like any kind of social media marketing, social bookmarking is low-cost, at least in terms of money. Where the “costs” escalate is in time. To do social bookmarking right, you need time to evaluate the various sites, add your bookmarks, comment on them, and interact with other users who share your interests. It is a big job.
Let’s look at the first step – deciding which sites to use. If you do a search for the top social bookmarking sites, you’ll get a huge list, like the one published on ebizMBA. So which ones do you choose? Delicious is one of the biggest, but would it be better to go for a smaller site, like furl or faves.com? Is it better to use all three, plus some social news sites, like Digg or Reddit?
Once you have made that decision, you need to decide how and when you will create the content you want to bookmark. Blogs, articles – what is the right amount of content and how often do you need to create it? You can really only answer that question by looking at social bookmarking as part of your overall social media marketing plan.
Answers to Your Social Media Marketing Questions
Social bookmarking and social media marketing are powerful marketing tools. To make the most of them you need to devote a lot of attention to the sites and create content regularly. You also need a comprehensive social media marketing plan that incorporates all of your content initiatives and your efforts to create bookmarks that direct people to that content.
A marketing agency that specializes in SMM can get you started. They can help you navigate the sites, schedule your content and get involved in the social media sphere. Even if you just sign on for a short-term contract to get started, you will find the SMM firm an invaluable partner in your “new media” marketing plans.
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