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While everyone is caught up in the excitement of social media, one aspect that is often overlooked by beginners is social bookmarking. So what is social bookmarking and why should you be using it? Social bookmarking is essentially just like saving your “favorites” to your computer. When you find a site or article you like and want to come back to it later, you add it to your “favorites” file so you can easily locate it. So, when you social bookmark a website, you are doing the same thing but rather than saving the link on your computer, you are saving it to the internet for others to see and share as well. Social bookmarking lets you share, store and organize bookmarks of web pages you love.

How Does it Work?
These stored bookmarks can be public, private or shared with only a specific group of users. You can view those bookmarks in different ways: chronologically, by specific criteria, or you can do a search by keyword. Another helpful aspect is the popularity of the bookmark, which is shown by how many others have bookmarked it as well. You can import or export your bookmarks, comment on them, rate them, leave notes, and email them to other people.

Many social bookmarking services have web feeds you can subscribe to and be notified whenever any new bookmarks are saved, shared, or tagged by other users.

A few of the sites I currently use and like are

• Delicious
• Stumble Upon
• Digg
• Reddit


But there are many, many more. For a complete list of available bookmarking sites Google the topic and see just how many there are to choose from. I recommend choosing 3-5 favorite sites to focus on and begin bookmarking helpful or informative articles for others to benefit from. Also, encourage your own readers to submit your articles as well, therefore helping drive traffic back to your website or blog.


Why Should I Use It?
The very basic understanding behind social bookmarking is about people submitting a link, a small description, a few tags, and then other people getting to see those things. The benefit, as a social media user and blog or website owner that wants to share information is that it drives lots and lots of traffic to your site if done correctly.

Additionally, social bookmarking is also excellent for search engine optimization, because if your web site is on a particular bookmarking site’s front page, this will automatically increase your traffic. This, in turn, increases the amount of inbound links to your site, which automatically makes you popular and thus increases your page rank as well.

Bookmark Website

Social bookmarking is a novel method of locating, storing and sharing files and data among online users, and also allows registered users to store their ‘favorite’ web-links.

In most cases, the lists that are created by users of a specific bookmarking network may either be designated as public or private in nature. If the lists are public in nature, then other users would be able to locate and view the links. These lists can be searched randomly, by tags, popularity, or category, tags.

Today’s existing online bookmarking networks like Digg, StumbleUpon, and Bluedot, are quickly becoming the camping ground for social sharing of vast amounts of data and information. Gaining a clear understanding of how these bookmarking services work and how each of them differ, is necessary in effectively building a productive marketing network while participating in these widely-popular online networks.

Many Social Bookmarking Services Compete For Online Membership

There are hundreds of social bookmarking services on the Internet, however right now there are only a handful worth participating in, because of the size, popularity and quality of service offered to registered users. Not all online bookmarking sites and services are created equally, and if marketing is the purpose for joining, then joining the biggest and most popular of these sites is key in getting a large segment of the online world’s readers and buyers.

Is it Easy Locating An Online Bookmarking Service?

It’s relatively easy to locate an online bookmarking service, and using search engines like Google, MSN and others helps users easily find the most appropriate bookmarking service. It would be best to try using words like “Social Bookmarking” or “Social Networks” when conducting a search while using your favorite search engine, as most popular search engines respond quickly and more accurately when using precise and focused descriptive keywords.

Online Bookmarking Serves A Significant Marketing Purpose

Popular and established bookmarking sites on the Internet are good venues for online marketing campaigns like affiliate networking, as many eager members quickly build network of friends that consist of hundreds of like-minded individuals in a matter of weeks, thereby increasing the sheer number of potential visitors into the thousands.

Building a private network is the key to attracting and earning the respect of new readers and visitors from all over the planet, as well as in increasing the reach, scope and profitability of your product or service.

As these bookmarking services generate millions of page views per month and attract new members from around the world, online marketers may use this to effectively target niche customers, as well as to increase incoming traffic to their Web site, blog or forum.

Before registering and participating in any social bookmarking network, it is vital to fully understand what they are, how they operate, and how they are different from each other. Some bookmarking networks are dedicated to quite serious Internet content while other sites accept just about anything its members consider to be interesting to bookmark and share with other members in their respective networks.

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social bookmarking

Tracey DeLeeuw – Internet Strategist to some of North America’s largest companies and best small businesses – brings you her top 40 ‘must do’ internet tips to help setup and grow a small business online. Tracey is the founder and CEO of www.bizdrive.biz – a small business marketplace where you can sell and deliver unique SERVICES. Over 25 tools have been integrated together at http to make is very EASY to increase sales, reduce service delivery costs, increase profit margin, collaborate with …

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